Presentation Skills

Why do business professionals tend to spend more time practising their golf swings rather than invest in executive presentation skills training? Effective presentation skills are not only vital for career progression but can affect entire organizations as a whole. For example, a study by Watson Wyatt in 2003 revealed that significantly improving communication effectiveness resulted in an almost 30% increase in market value.

Given those kind of figures, why don’t more businesses invest time and money in an excellent presentation skills course for their employees? These days it’s not just the CEO that is expected to speak well. These days, with organizations flattening their structures, everyone from the ground up is involved in communicating their ideas on a regular basis. The benefits are wide reaching, including more efficient meetings, increased productivity and better teamwork, not to mention more sales.

Just because you may be an expert in management, sales or marketing, doesn’t mean to say that you will be able to communicate that expertise to others. We’ve all seen presentations done by the resident boffin that fail to engage or adequately communicate ideas to the audience.

Most people communicate by instinct - that is, by stringing words together. We were never taught presentation and communication skills at school. One way to learn and improve these essential skills on a one-to-one basis is through presentation skills coaching.

It has never been more important to develop effective presentation skills to communicate powerfully. Whilst it may be more fun to practise your golf swing, you’ll be surprised at the difference it makes to invest some of that time into enhancing your communication and presentation skills.